If there’s one thing I know to be true (other than the fact that Netflix and salted caramel ice cream are the greatest inventions of the 21st century) it’s this…


You work 9 to 5 (who are we kidding, it’s more like 8 to 7, right?) and want to do well in your career or get promoted.

Or maybe you’re an entrepreneur who’s optimised your website, automated your emails, worked on your copy (I’m exhausted just thinking about it all) and is now trying to sell a cool product or service.

But if you’re plagued by a case of the ‘what ifs’ and your Mojo is getting zapped by any (or ALL) of the following doubts…

  • “I DON’T ACTUALLY KNOW WHAT THE HELL I’M DOING. It’s only a matter of time before I get found out *sob*”
  • “Why doesn’t anyone take me seriously? Why can’t anybody see how good I am at what I do? I’m practically invisible.”
  • “What’s the competition doing that I’m not? There’s just nothing special about me, nothing that makes me stand out from the crowd *double-sob*”

… then we need to talk.

Because no matter how good your skillset or CV; or how good your product, service or digital marketing strategy…If YOU lack true self-belief (and the ability to project it), then employers will overlook you, clients will simply buy from someone else and you won’t enjoy your work. Which sucks.

The answer is what I call Personal Impact (PI): the irresistible confidence and charismatic communication skills that will make people connect with, trust and choose you over the competition (often at an unconscious level).


With more PI you WILL:

Overcome nagging self-doubt, project irresistible confidence, be taken more seriously and stand out

Stop being overlooked by employers and start ENJOYING your career

Attract (and convert) a bucketload more clients than your competitors

– Take control of sh*t, be less stressed and totes ENJOY the whole damn process 🙂

Based on my experience and a tonne of extra research, I created the FACE FORWARD Formula for Maximum Personal Impact which breaks PI down into the 4 underlying behaviours demonstrated by every single super-impactful person I’ve stalked studied.

These behaviours (and the confidence tools, charismatic communication techniques and image hacks I teach you to make them second nature) form the basis of my corporate programmes and my:

  • FREE PI Factor Quiz / Face Forward videos / Monthly newsletter (with must see vlogs, plus priority & discounts on products and events)

ANYBODY can increase the Personal Impact they’re making (and it’s not about becoming louder *waves annoying jazz hands in the air*).

I make things EASY (because who has the time or money to go on a 6 month mindfulness retreat in the Maldives before an interview, presentation, networking event or sales pitch?)

And – unlike people promising you “6-figure-businesses” in 5 nanoseconds – it actually WORKS (see my testimonials) because it tackles the fundamental things that hold us back.


Glad you asked. Over the last 15 years I have…*takes deep breath*…

  • lectured in marketing and communications science
  • studied NLP, life coaching, psychology and psychometric profiling
  • worked as a qualified image consultant
  • run my own business and worked as an associate for several award-winning training companies
  • written, designed, trained and coached countless programmes on personal image and branding, grooming standards, personal effectiveness, communication and presentation skills, body-language, self-confidence, management and motivation, and leadership
  • successfully taught Personal Impact skills to many thousands of different personalities (from employees and managers to entrepreneurs and CEOs) in companies of all different sizes and across many different sectors…

…I’m basically a Personal Impact junky and always learning, watching, reading, researching, asking, listening, pilfering, eating salted caramel ice cream…you get the idea.